Features
Everything PlanPost does for you.
From monitoring 389 UK councils to printing and posting branded letters to homeowners, PlanPost automates the entire planning lead pipeline. Here's how every piece works.
Planning monitoring
389 councils checked. Every single day.
PlanPost connects to every local planning authority in the UK and pulls new applications daily. Extensions, loft conversions, new builds, heritage work. Each application is classified by type, matched to your area, and delivered to your dashboard the same day it's filed.
“I was spending two hours a day checking council portals. Now I open PlanPost once in the morning and everything's there.”
Automated letter sending
Professional letters, printed and posted for you.
Every matched application triggers a personalised letter to the homeowner, automatically or after you review each lead. Your letterhead, your company name, their address and project. Printed on quality paper and dispatched Royal Mail, same working day.
“The letters look better than anything I'd have put together myself. One landed on a £72k loft before the homeowner had even spoken to another builder.”
Sheffield S7 4RQ
0114 555 0192
22 Laurel Gardens
Sheffield
S7 1DH
Dear Homeowner,
Congratulations on submitting your planning application for a loft conversion at 22 Laurel Gardens. It's exciting to see local homeowners investing in improving their properties.
I'm writing to introduce Oakwood Construction, a local building company that specialises in extensions, loft conversions and home improvements across South Sheffield. We've been trading since 2012, and everything we build is carried out by our own team rather than subcontractors, so someone is on your job every day and the work never stalls.
We finished a loft conversion much like yours on Abbeydale Road earlier this year: two bedrooms and a shower room, done in eleven weeks with the family living at home throughout.
I know the two big questions at this stage are what it will really cost and what it's like to live through the build. Those are exactly the things I'd rather set out honestly with you before you commit to anything.
If you'd like to discuss your plans or would welcome a free, no-obligation consultation, I'd be happy to visit at a time that suits you. Call me on 0114 555 0192, or scan the code below to see examples of our recent work.
I look forward to hearing from you.
Kind regards,
AI-powered setup
Set your area and project types in under five minutes.
Enter your postcode, pick a radius, choose the types of work you want. PlanPost auto-detects which councils cover your patch and starts matching leads immediately. Need a letterhead and letter? The AI generator builds a letterhead from your company details and writes a distinctive letter in your voice, ready to tweak.
“I was up and running in about three minutes. Literally picked my area, chose extensions and lofts, and the first leads were there by lunchtime.”
Set your area & project types
Choose how far you'll travel and the types of work you want leads for.
Lead pipeline
Every lead, from first letter to job won.
New, Letter Sent, Responded, Quoted, Won. See where every lead sits at a glance. Add notes, record the job value when you win. Track your real return on investment: not just letters sent, but pounds in the bank.
“Being able to see which letters turned into jobs made the whole thing make sense. We know every month exactly how much PlanPost is paying us back.”
Follow-up on approval
The second letter is the one that converts.
Optional follow-up letters that fire automatically when the council grants the application. Turn the feature on and PlanPost sends a second letter congratulating the homeowner and reminding them you're ready to quote. You're in front of them at the exact moment they're ready to pick a builder.
“The approval letter is the one that really converts. When someone's just had planning granted they're actively looking for a builder, and being the first to follow up makes a real difference.”
Letter tracking
Track every scan back to the letter.
Optional QR codes turn your letters into a measurable touchpoint. When a homeowner scans the code on your letter, they're redirected to your website (with UTM tags) and the visit is logged to that lead. See scans on each lead's timeline and your overall scan rate in your 30-day dashboard stats. Direct mail, finally measurable. Available on every plan.
“Knowing which letters were getting scanned changed the whole conversation. We could see real engagement coming through, not just guess at it.”
Dashboard and reports
Your numbers, at a glance.
Letters sent, credits remaining, leads needing action, jobs won. The dashboard gives you the full picture in 10 seconds. Weekly email digests keep you up to date even when you're too busy to log in. Professional plan and above includes property intelligence: EPC data and estimated valuations.
“We went from checking three council portals a week to opening PlanPost once a day. Picked up an extension in the first month I'd have completely missed before.”
Why letters work
A letter sits on the kitchen table for a week.
In a world of overflowing inboxes and banner blindness, a physical letter cuts through. It gets picked up, read, and kept. The numbers back it up.
Direct mail used to be unmeasurable.
PlanPost's optional QR tracking changes that. Add a QR code to your letters and when a homeowner scans, the visit is logged to that lead. Attribute every website visit back to a specific letter. Available on every plan.